Custom Jewelry “Made from the Heart”

As a third generation jeweler, I can personally attest to our custom jewelry design team’s meticulous craftsmanship and unbridled passion for creating unique jewelry that truly represents the heart and soul of our customer.

Having a piece of custom jewelry made is a lot of fun and our goal is to make sure you get exactly what you envision. I’m involved with every part of the custom design process, from the initial idea to the design to the final stunning piece, making sure that every detail is in place. From engagement rings to wedding bands to necklaces to earrings, we’ve custom made them all with precision and care.

You can take an idea from designer brands, antique or vintage pieces or a design on Pinterest and build upon it, making an inspired piece that’s uniquely you.

Check out our custom jewelry designs
Our Custom Jewelry Design Team

Do you want to know our secret for creating amazing custom-made jewelry? We listen. It’s an art we’ve refined after being in the jewelry business for over 100 years.

Our team has worked with countless brides and grooms in the Scottsdale and greater Phoenix area and around the world, making their anniversaries, engagements and weddings unforgettable. More than just jewelry, we aim to create family heirlooms destined to be loved for generations, and an experience you’ll remember for a lifetime.

So reach out and share your vision with us and enjoy the process!

- Joe Schubach

  • Joe SchubachCEO and Head Jeweler
  • MargieCEO and Head Jeweler
  • JenniferMarketing
Wear something as original as you are.
Custom design jewelry is a perfect fit if:
  • You want a one-of-a-kind piece that exclusively expresses your love and your personality.
  • You have a design in mind but can¹t seem to find it online or in a store.
  • You like certain aspects of several different jewelry styles and want a custom-made piece that combines them all.
  • You want an heirloom that represents your family, where every detail means something special.
  • You have your own center diamond and would like a new setting for it.
  • You're searching for something special to match an existing piece of jewelry.

The Fox 10 video shows the custom process from design to 3D print/proofing to the final piece.

It all starts with an idea. Our Custom Jewelry Design Process.
The Idea
This is where it all starts. Email your ideas to or call us at 888-724-8222 and we’ll chat by phone. If you’re in the Phoenix area, you can stop by our studio to discuss in person, give us a call and set up an appointment. However you reach out to us, we’ll work with you to bring your idea closer to life. Feel free to send us any links or images (a celebrity engagement ring, for example), collages, drawings or your Pinterest page to inspire and inform us. Just a rough idea? Not to worry. Our team members know how to visualize your dream even if you haven’t yet!
Custom Jewelry Design Process - Step 1
The creation
This is where you’ll see your dream come to life. You’ll get your own project page on the Current Custom Projects section on our blog where we’ll post your CAD drawings, illustrations and design updates for your approval. The illustrations will show you amazingly lifelike renderings in multiple angles of what your jewelry will ultimately look like. You’ll also get a video of your finished piece before it ships. The project pages are fun to share with family and friends.
Custom Jewelry Design Process - Step 2
The Green Light
Once the drawings are approved and before we go to final production, you can choose to see a 3D printed plastic model so you can see the design in person for even more visual accuracy. The prints are a nearly exact copy of your design and are a great way to see sizes, widths and proportions and are a great representation of how the final piece will look when it’s finished. It’s not only fun to see your creation in 3D but it’s also a way to confirm it’s exactly what you have in mind before we start final production.
We don’t stop until we’ve created exactly what you want! At every stage of the process, we encourage you to share your opinions and be as involved as much as you’d like. We’re a people-centered jewelry company and thrive off of feedback.
Custom Jewelry Design Process - Step 3
The Cost
Concerned about the cost? Don’t be. Our goal is to match your vision with your budget by offering a range of manufacturing options (there are many ways to make a ring), our affordable diamond brokering service and eco-friendly options like moissanite or PureGrown lab grown diamonds along with a range of other gemstones for your custom design piece.
Custom Jewelry Design Process - Step 4
Custom Jewelry Designs
Why Custom Designs

Why bother with a custom made piece of jewelry when you could walk out of a high-end jewelry store, box in hand? Because what’s in that box lasts a lifetime. Make it count by creating a truly unique piece where every detail is drawn from your love.

“I wanted to say thank you so much for creating the perfect wedding ring. I appreciate all your time, your patience and your professionalism throughout the creative process. Last week, I proposed to Amy and she was in awe of how beautiful the ring is and she continues to tell me on a daily how much she loves it. You have truly exceeded our expectations!”

- Niklas

Contact Us About Your Custom Creation

Do you have any questions or suggestions?

Get in contact with Joe, Margie or Jen for expert help.


Call or text 480-946-6000


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